Yushika Jolly, a 26-year-old from Ankleshwar, Gujarat had been colouring her hair all through college using formulations she bought off the internet. Today, she doesn’t need to, thanks to her semi-permanent hair colouring brand Paradyes, which she launched in March 2021. https://theprofessionaltimes.com/2023/02/16/26-yos-fun-hair-colour-brand-earns-turnover-of-rs-3-5-crore-a-spot-on-shark-tank/